UK Vaping Products Duty (VPD)
From 1st October 2026, HM Revenue & Customs is introducing the nationwide Vaping Products Duty (VPD).
The new framework applies a flat excise duty of £2.20 per 10ml of vaping liquid, whether it contains nicotine or not. Because standard 20% VAT applies on top of the duty, the retail cost impact adds £2.64 per 10ml to duty-paid liquids.
Existing eligible stock can continue to be sold during the Government's transition period (sell-through of existing pre-October stock is permitted until 1 April).
We are working closely with our suppliers to ensure the smoothest possible transition. While pre-duty stock remains available, our prices will remain at current rates.

£8.40
Experience gourmet dessert vaping with Seriously Donuts 100ml Shortfills by Doozy Vape Co. Each 120ml bottle contains 100ml of nicotine-free e-liquid (
Prepare your taste buds for an unparalleled dessert vaping experience with the Seriously Donuts 100ml Shortfill by Doozy Vape Co, a truly indulgent collection crafted for the dedicated sub-ohm vaper. This isn't just another e-liquid; it's a gourmet bakery masterpiece, delivering the authentic, warm, and doughy essence of freshly baked donuts, perfectly layered with distinct, mouth-watering toppings and fillings.
Doozy Vape Co. has meticulously engineered the Seriously Donuts range to capture the "guilt-free donut blends" that dessert lovers crave. Each 100ml shortfill bottle contains a perfectly balanced 70% VG / 30% PG ratio, which is absolutely ideal for direct-to-lung (DTL) vaping on your favourite sub-ohm devices. This high VG concentration ensures you'll be producing incredibly dense vapour clouds while experiencing a smooth draw and a rich, clean flavour that truly shines through, especially when paired with coils ranging from 0.6 to 0.1 Ohm. Whether you favour high-powered pod kits, robust vaping mods, or dedicated sub-ohm tanks, this e-liquid is designed to deliver full flavour intensity and robust performance.
Presented in a generous 120ml shortfill bottle, you receive 100ml of nicotine-free e-liquid, leaving ample space to effortlessly customise your nicotine strength. Simply add two 10ml nicotine shots, give it a good shake, and you'll have 120ml of premium e-liquid at approximately 3mg nicotine strength, fully compliant with TPD regulations. The range boasts an incredible selection of six "moreish baked dessert flavours" including Apple Fritter, Glazed Biscuit, Lemon Drizzle, Original Glazed, Raspberry Jam, and Strawberry & Cream, each an authentic recreation of a classic donut confection. Manufactured right here in the UK by Doozy Vape Co. under stringent ISO 9001-accredited processes, every bottle features a child-proof cap and tamper-evident seal, all within a recyclable bottle, highlighting the brand's commitment to quality and safety.
The Seriously Donuts 100ml Shortfill is perfect for any vaper with a sweet tooth who demands exceptional flavour, impressive vapour production, and the flexibility to tailor their nicotine intake.
